How to Competitively Price Your Wedding Photography Services

wedding photography tipsStarting a business and thriving in it is no easy take – regardless of whatever industry you may be in. The world of wedding photography works pretty much the same. The pond may be large but it is also crowded at times and you would need to have your specialty, your niche, per se in order for you to be able to stand out from among the crowd and really grease the money wheel when it comes to getting clients and bookings and profits in general, really. If this is something that you’re quite new in, know that you have a long and arduous road ahead but when you get to that point of success, you will eventually get to look back and determine that everything that you had to go through was worth it when it all comes down to it.

Pricing is one of the competitive edges most successful businesses have

It should be high enough to cover all operating costs and overhead plus a margin of profit but not too low wherein people will start to question the quality of the kind of service that you offer as a professional photographer. You also can’t afford to overshoot the pricing too much or you’re just going to look like the next overconfident pompous chum you managed to get a hold of an expensive camera and an even more expensive ego. In pricing, it is all about balance and finesse. We came up with a short guide to help you competitively price your Seattle wedding photography services.

Draw out an actual business plan before you start anything else

If anything, a business plan is a blueprint of the direction of where your business is going to go. Set out goals and timelines and strategies on how you are going to achieve them. Map out the amount of capital funds needed, how you’re going to procure them if they are not readily available, and what your average return of investment will be several years down the road. This will be your business model and it is yours to customize.

Always do the math on your costing

You’re probably patting your own back when you got that $5,000 deal for a wedding coverage that only takes place in one day but when you really break down the math in all that, when it comes to work hours, resources, and effort, you’re getting so much less than that. You have to deduct the 2 or so days that you will be scouting the venues ahead of time, the time you spend with the clients to nail down what they want and actually get it on paper, the cost of equipment and man hours and possibly manpower from an employee during the actual wedding day, post production, cost of paid software for editing, cost of prints and album binding and publishing, and so on and so forth. If you’re not that good with math, you might as well just hire an accountant to make your life so much easier and to make sure that you are indeed making profit from all your efforts.

How to Create Unique Self Portraits with an iPhone

iphoneography tipsThe thing with this day and age is the fact that the term “selfie” and take them in general has become so overblown and overrated that those who would like to keep true to the art form of self portraits tend to veer away from it. This is particularly hard if you’re using a medium that’s as mundane as an iPhone. What most people don’t realize though is the fact that an iPhone can be a powerful tool for self portrait given the right basic principles that the person who shoots it goes by.

For one, you would definitely not want to end up with a typical photo that capture’s you taking the photo at an arm’s length and with poor quality. So what should a good and classic self portrait convey, exactly? Well, for starters, you should aim for a photo that aims to capture you in your truest essence. Come up with a really honest expression on your face and try to maintain the integrity of the photographic art form as much as you can.

Here are a few tips for you to keep in mind before you start taking those artful self portraits:

1. Avoid the front camera

This will probably raise your eyebrow but seriously, you should avoid using it. The reason why is because the front facing camera usually has a lower resolution as opposed to the back facing one and thus comes up with lower quality photos. It makes sense when you think about it. It’s like going for a more upgraded camera if photography is something you’re doing professionally.

2. Your self timer is your friend

The iPhone actually already comes in with a built in self timer for its camera but feel free to download an external app to pair it with if it rocks your socks. The thing is; it lets you choreograph the shot better. You’re able to set it up in such a way that you actually get the angle that you’re aiming for and give you enough time to arrange yourself in front of the camera.

3. Burst mode gives you more options

Imagine being shot by paparazzi, only that you actually get to choose which final picture you get to represent you. Having 10 photos taken per second gives you the luxury to play around with your angles and even your poses and expressions so that you will eventually end up with that one perfect shot that you may deem worthy as a profile picture or as a business avatar.

4. Flirt with mystery

It’s all about drumming up some drama and translating that to your photos. Play with your light options; change the angle every now and then. If you’re not a fan of the black and white setting, it’s high time that you seriously try it out. The perspective it brings at an artsy level is just out of the park.

5. Use multiple photos in one

This is actually far easier than you would think it is. With the advent of high tech apps, you will be able to do that with the drop of a hat. Take multiple photos of yourself in one spot and pose differently or wear a different set of clothes each time, making you look like different people, then meld the shot altogether.