When you first meet your potential client with a bump, that’s the moment you know you’re facing a sensitive woman but also a potential client. Know how you should treat them so that they will be comfortable enough and convinced to believe you’re a professional. The first impression always matters!
How to get mothers convinced to book a newborn photography session?
Make them feel comfortable
Mothers tend to feel very uncomfortable and some even feel constant back pain due to their pregnancy. It’s weighing down on them, but they’re still enthusiastic enough to look for a baby photography session. With this in mind, can you think of how to make their waiting lounge comfortable?
You can decorate it with chairs that are made for pregnant moms. Provide something for them to read about. From books about newborn pictures to general mommy must-knows. These will keep them entertained while they wait.
What about toilets? It’s one of the worst things about being pregnant! You just seem to make more trips to the toilet even though you didn’t drink that much. But no choice; being a mother means making a lot of sacrifices.
Allow them to be worried
Don’t pressure the mothers by starting to tell them that “We’re professional and it’s going to be all right.” Instead, let them sound their concerns about photography sessions. There’s always a chance that she’s never been to one and she has a lot to find out about. Most importantly, she needs to know if it’s going to be completely safe and okay.
This newborn photography site, suekennedy.co.uk, is owned by a professional photographer. Inside, you’ll find a lot of great pictures that won’t be possible to be taken without the trust of parents. Gaining trust is important, or your parents will have a lot to complain.
Answer her questions one by one and always invite her to just ask away anything they want. Feeling comfortable and having their concerns dissolves within your explanations will create a sense of dependency. This will bring them to think that it’s a better idea to hire someone that understands.
Offer a tour on the set
If they meet up at the studio, invite them to have a look at the photography room and explain briefly on what will happen. Have them get a hang on how a session typically happens. This will also prepare them with what to bring. Don’t leave out chances of the worst-case scenarios. For example, when the baby is woken up, where is the nursery?
Other photographers love to mention all the good things. You can be the photographer that mentions what can happen but also offer the solutions. For example, if the session takes too long, what will happen? How does one decide on the schedule?
Getting the parents ready during the newborn photography session is part of your job anyway when the contract is to be established. But if you’re willing to show such service early on, they’ll be glad to know that they’re exposed to the truth soon rather than after. Trust is a very important quality that many people seek and prioritize. But it’s also something that many conceal in hopes their clients won’t find out.