What are other important aspects of setting up a photography business aside from photography itself? That’d be the marketing plan for both online and offline media. The online media is the easier, but also trickier place to market yourself. SEO for photographers may not come as easy due to the fact that you want to attract people with your pictures, not your words.
And as much as you think that posting beautiful and high-quality pictures as important, using the right taglines and alt text is still more important. Above all, clients always look for what they want through typing the words. Google will then try to generate results that will solve the problem clients input.
For example, if they need to find a good wedding photographer from London, they’ll be typing so. You’re required to have pictures as well as the content of your website to bear the words ‘wedding photographer London’ as many times as possible. You still end up having to use the right keywords that are related to your pictures, so people are more likely to find you online.
Naming media files
That’s right, pictures also need names and they better be not JPG1234.jpg. Name it according to the place, venue, or other related words that highlight the picture. Think how people can come across these pictures and what would you think if you see them. Don’t use too long of a title as Google also won’t take that in their calculation.
Another thing about SEO for photographers is that the algorithm changes over time. You will need to remain informed of the latest one to update your content accordingly. One place where you can receive constant lessons and updates would be www.photoproseo.com. You can even get help with how to manage your site’s SEO in a better way.
Updating can also refer to updating your site’s status. From time to time, new content has to be added to keep the site running. Google will only think that your site is active if you keep updating something new. They will only show results that are popular and of the latest update. Whenever you add new content, stick to the keywords you’ve been using and make sure they are not abused.
Refrain from black hat technique
Black hat SEO refers to using the keywords abusively and aggressively throughout the site. It can mean hiding repeated keywords outside the visible page, putting them as background, or even using famous keywords that are trending but not related to the shown content.
It might get you somewhere in the short-term, but with Google’s, you won’t get anywhere as you’ll be banned temporarily or permanently. If people click on your link but leaves promptly and never return, these are also bad signs and will affect the site negatively.
Leaving contact information
The most important part of having a site is so that people can find you and contact you. Which is why this is the most obvious thing in SEO for photographers. Your purpose isn’t to get as many people to visit, but to make leads out of those visits. Make it simple and easy for them to leave you a line or to email you. Put up all your social media links.